For people who have quit calorie-tracking apps before
Lose fat without a tracking app.
Send meals to WhatsApp by photo, voice note or text. MacroFriend keeps your log and, with consistent food and weight data, can begin tailoring your calorie target to your own trend.
$0 today. Set up takes about a minute.

You didn't fail at tracking. The ritual failed you.
Opening an app, searching a database and estimating every portion is a lot to repeat on an ordinary Tuesday. Send the meal the way you naturally would; MacroFriend keeps the numbers in the WhatsApp chat you already use. The screenshots below are real.

MacroFriend itemises the meal, returns calories and macros, and lets you log it without opening a food diary.

Type what was off in one sentence. That correction becomes the starting point the next time you log the same food.
A formula is only where your target starts.
Your first target is a safe estimate. After roughly two weeks of consistent food and weight data, MacroFriend can begin adapting it from your own trend — not a number chosen for an average person.
Illustrative figures. Targets are estimates, not medical advice.

A chart and voice note show what your week looked like. Type “recap” whenever you want the picture early.
At most, one dinner check-in a day. Ignore it twice and it stops; typing stop turns everything off.
Photograph the barcode and the label's own nutrition goes straight into your log.
Step off the scale, type 82, and your trend has another useful data point for the next target adjustment.
Tracking works better when it stays private.
If you want to bring other people in, one subscription covers four private chats. Everyone has their own targets and food log; not even the person paying can see someone else's meals.
$16.99 a month or $139 a year, with 4 seats included. Extra seats are $4 a month. One person pays and sends invites from the chat; the family never sees a checkout.
Start your family planhere's an invite — forward this link to them:
wa.me/385976127124?text=link…
they tap it, send the message that appears, and they're in with their own private chat. 2 included seats left after this one.
Adding someone takes one forwarded link.
Sample view.
For coaches: clients keep the habit, you see the trend.
Clients log in their own WhatsApp chat, so there is less to remember. You see consistency, intake against target and weight trend in one dashboard, instead of collecting screenshots at every check-in.
Data only flows after a client agrees in their own chat, and they can stop it whenever they want. That clarity is why they say yes.
$29/mo · 10 clients included · $3/mo per extra client.
Start coachingBilled $79 once a year.
Cancel whenever.
- 1Answer six questions
- 2See your starting target
- 3Start free in WhatsApp
Cancel during the free week and pay nothing. Your first payment is protected by a 14-day, no-questions money-back guarantee.
Fair questions.
Do I need to install another app?
No. MacroFriend is a WhatsApp chat. Sign up here, tap one button, and WhatsApp opens with the bot ready. If you can message a friend, you already know the interface.
What happens to my meal photos?
They are read once to make the estimate and never stored. What we keep is the numbers — calories, macros, weights. Health data stays minimal by design, and you can delete everything at any time from the link in the footer.
What if the photo estimate is wrong?
Photo estimates are useful, not perfect — portion size is the hard part. Every estimate shows how confident it is, and a one-sentence correction improves the next log for that food. Your target adapts from repeated food and weight data, rather than treating one photo as exact.
Why is it better than the app I already quit?
The app became one more task. MacroFriend lives where you already message, so the daily action is much smaller. It also starts adapting a target from your repeated food and weight trend, instead of leaving you indefinitely with a population-formula estimate.
Will it message me all day?
No. It replies when you log, sends one dinner check-in a day at most, and a Sunday recap if there is something to recap. If you stop answering the check-ins, they stop themselves. "stop" turns everything off in one word.
Can I cancel?
Any time, in two clicks. Cancel during the free week and you are never charged. If you make a first payment and MacroFriend is not for you, email us within 14 days for a full refund — no questions. After that, access runs to the end of whatever period you paid for.
Your next meal is enough to restart.
See my starting target$0 today. First week free.
MacroFriend estimates, it doesn't measure — treat the numbers as a good guide rather than gospel. It isn't a medical device and gives no medical or dietary advice. If you have a health condition, or any history of disordered eating, please speak to a doctor or a registered dietitian.