MacroFriend

Calorie tracking that lives in WhatsApp.

No app to download. No icon to avoid. Send a photo of your meal to a chat, get calories and macros back, and get on with your day.

Get your numbers

It measures your metabolism instead of guessing it.

Every other tracker sets your target from a population formula — routinely 200 to 400 calories out for any given person. After a fortnight of logging, MacroFriend reads your actual weight trend against what you ate and works out what you genuinely burn. Your target corrects itself, and keeps correcting.

Formula says
2,189
Actually measured
1,950

Illustrative — not real user data.

  1. Send a photo

    Snap the plate and send it, the way you would to a friend.

  2. Get the numbers

    Calories and macros back in seconds, itemised so you can see what it read.

  3. Correct it once

    Tell it what it got wrong. It remembers — your usual meals become exact.

€9.99/ month

Or €79 a year. Cancel any time — access runs to the end of the period you paid for.

Get your numbers

MacroFriend estimates, it doesn't measure — treat the numbers as a good guide rather than gospel. It isn't a medical device and gives no medical or dietary advice. If you have a health condition, or any history of disordered eating, please speak to a doctor or a registered dietitian.