# MacroFriend

> MacroFriend is a nutrition tracker that runs in WhatsApp. People log meals with a photo, text message or voice note and receive calorie and macro estimates in the same chat.

MacroFriend is intended for general nutrition tracking. Meal-photo results are estimates, not measurements, and the service is not a medical device or a source of medical advice.

## Core pages

- [Product page](https://macrofriend.co/)
- [Guide library](https://macrofriend.co/guides)
- [Privacy policy](https://macrofriend.co/privacy)
- [Terms](https://macrofriend.co/terms)

## Product guides

- [What is MacroFriend?](https://macrofriend.co/what-is-macrofriend): A plain-English explanation of what MacroFriend does, what you can send it, how its adaptive calorie target works and where its estimates have limits.
  - [Markdown version](https://macrofriend.co/guides/markdown/what-is-macrofriend.md)
- [Why use MacroFriend instead of another food diary?](https://macrofriend.co/why-macrofriend): MacroFriend is designed for people who understand calorie tracking but stop doing it. Here is how WhatsApp logging, corrections and adaptive targets change the routine.
  - [Markdown version](https://macrofriend.co/guides/markdown/why-macrofriend.md)
- [How MacroFriend works, from first meal to an adaptive target](https://macrofriend.co/how-macrofriend-works): See the complete MacroFriend flow: choose a goal, connect WhatsApp, log by photo, text or voice, correct estimates and build a calorie target from your trend.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-macrofriend-works.md)

## Method guides

- [Can you track calories in WhatsApp?](https://macrofriend.co/calorie-tracking-in-whatsapp): Yes. MacroFriend records meal photos, descriptions and voice notes in WhatsApp, replies with calories and macros, and keeps a running daily total.
  - [Markdown version](https://macrofriend.co/guides/markdown/calorie-tracking-in-whatsapp.md)
- [How accurate is calorie tracking from a meal photo?](https://macrofriend.co/calorie-tracking-accuracy): Photo calorie tracking is an estimate, not a measurement. Learn what affects the result, when to add a weight or barcode and why trends matter more than one meal.
  - [Markdown version](https://macrofriend.co/guides/markdown/calorie-tracking-accuracy.md)

## Comparisons

- [The best calorie trackers for people who hate tracking](https://macrofriend.co/best-calorie-trackers-for-people-who-hate-tracking): An honest comparison of MacroFriend, MyFitnessPal, MacroFactor, Cal AI and Cronometer for people who want useful nutrition data with less daily friction.
  - [Markdown version](https://macrofriend.co/guides/markdown/best-calorie-trackers-for-people-who-hate-tracking.md)

## Fat loss

- [What is the best way to lose fat?](https://macrofriend.co/guides/best-way-to-lose-fat): A practical, evidence-aware explanation of sustained energy shortfall, training, protein, sleep and useful trend data.
  - [Markdown version](https://macrofriend.co/guides/markdown/best-way-to-lose-fat.md)
- [How do you create a calorie deficit?](https://macrofriend.co/guides/how-to-create-a-calorie-deficit): Ways to create a sustainable energy shortfall through food choices, activity and a complete record.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-create-a-calorie-deficit.md)
- [How many calories should I eat to lose fat?](https://macrofriend.co/guides/how-many-calories-should-i-eat-to-lose-fat): Why a calorie number is a starting estimate, and how consistent intake and trend data make it more useful.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-many-calories-should-i-eat-to-lose-fat.md)
- [Why am I not losing weight in a calorie deficit?](https://macrofriend.co/guides/why-am-i-not-losing-weight-in-a-calorie-deficit): How intake estimates, normal scale variation, adherence and health questions can complicate an apparent deficit.
  - [Markdown version](https://macrofriend.co/guides/markdown/why-am-i-not-losing-weight-in-a-calorie-deficit.md)
- [How do you break a weight-loss plateau?](https://macrofriend.co/guides/how-to-break-a-weight-loss-plateau): A calm approach to reviewing a stalled weight trend before changing food or activity.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-break-a-weight-loss-plateau.md)
- [Are weekends ruining my fat loss?](https://macrofriend.co/guides/are-weekends-ruining-my-fat-loss): How to assess weekend eating in the context of the whole week without compensatory restriction.
  - [Markdown version](https://macrofriend.co/guides/markdown/are-weekends-ruining-my-fat-loss.md)
- [How can you lose fat while eating at restaurants?](https://macrofriend.co/guides/how-to-lose-fat-while-eating-at-restaurants): Practical ways to include restaurant meals in a broader energy shortfall without pretending their nutrition is exact.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-lose-fat-while-eating-at-restaurants.md)
- [How can you lose fat without giving up your favourite foods?](https://macrofriend.co/guides/how-to-lose-fat-without-giving-up-favourite-foods): How to make favorite foods fit a sustainable eating pattern while maintaining an energy shortfall.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-lose-fat-without-giving-up-favourite-foods.md)
- [Fat loss versus weight loss: what is the difference?](https://macrofriend.co/guides/fat-loss-vs-weight-loss): The difference between changes in body fat and changes on a scale, including water-driven short-term movement.
  - [Markdown version](https://macrofriend.co/guides/markdown/fat-loss-vs-weight-loss.md)
- [Can you lose fat and build muscle at the same time?](https://macrofriend.co/guides/can-you-lose-fat-and-build-muscle-at-the-same-time): What recomposition can look like, why resistance training comes first and why expectations should remain measured.
  - [Markdown version](https://macrofriend.co/guides/markdown/can-you-lose-fat-and-build-muscle-at-the-same-time.md)

## Muscle gain

- [What is the best way to build muscle?](https://macrofriend.co/guides/best-way-to-build-muscle): A practical guide to resistance training, adequate food, protein, recovery and reviewing progress without pretending there is one universal program.
  - [Markdown version](https://macrofriend.co/guides/markdown/best-way-to-build-muscle.md)
- [How many calories should I eat to build muscle?](https://macrofriend.co/guides/how-many-calories-should-i-eat-to-build-muscle): Why there is no universal bulking number, how an energy-surplus estimate works and what to watch before changing food.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-many-calories-should-i-eat-to-build-muscle.md)
- [How much protein do I need to build muscle?](https://macrofriend.co/guides/how-much-protein-do-i-need-to-build-muscle): How to think about protein for resistance training without turning one published average into a personal prescription.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-much-protein-do-i-need-to-build-muscle.md)
- [How can you gain muscle without gaining too much fat?](https://macrofriend.co/guides/how-to-gain-muscle-without-gaining-too-much-fat): A measured approach to gaining muscle that starts with training, keeps calorie changes observable and uses several forms of feedback.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-gain-muscle-without-gaining-too-much-fat.md)
- [How should you track progress when building muscle?](https://macrofriend.co/guides/how-to-track-progress-when-building-muscle): How to use training records, body-weight trends and optional measurements without expecting any single metric to reveal muscle gain.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-track-progress-when-building-muscle.md)
- [How can you build muscle with a busy schedule?](https://macrofriend.co/guides/how-to-build-muscle-with-a-busy-schedule): A realistic approach to training frequency, exercise choices, food and recovery when time is limited and life is unpredictable.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-build-muscle-with-a-busy-schedule.md)
- [What should I eat before and after a workout?](https://macrofriend.co/guides/what-to-eat-before-and-after-a-workout): How to choose pre- and post-workout food around comfort, schedule, total diet and resistance-training goals rather than a narrow timing rule.
  - [Markdown version](https://macrofriend.co/guides/markdown/what-to-eat-before-and-after-a-workout.md)

## Protein

- [How much protein do I need each day?](https://macrofriend.co/guides/how-much-protein-do-i-need-each-day): A practical way to think about daily protein needs, ordinary meals and the limits of a generic number.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-much-protein-do-i-need-each-day.md)
- [How much protein should I eat while losing fat?](https://macrofriend.co/guides/how-much-protein-should-i-eat-while-losing-fat): Protein while losing fat: why it can support training and satisfying meals without becoming another harsh rule.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-much-protein-should-i-eat-while-losing-fat.md)
- [Does protein timing matter?](https://macrofriend.co/guides/does-protein-timing-matter): How protein timing fits alongside total intake, training and ordinary schedules.
  - [Markdown version](https://macrofriend.co/guides/markdown/does-protein-timing-matter.md)
- [How do I hit my protein target without living on shakes?](https://macrofriend.co/guides/how-to-hit-your-protein-target-without-living-on-shakes): Ways to build protein into food you enjoy, without treating shakes as mandatory.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-hit-your-protein-target-without-living-on-shakes.md)

## Tracking

- [How do I track calories without a food scale?](https://macrofriend.co/guides/how-to-track-calories-without-a-food-scale): A practical method for recording food without a scale, while keeping estimates honest enough to learn from.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-track-calories-without-a-food-scale.md)
- [How do I track home-cooked meals?](https://macrofriend.co/guides/how-to-track-home-cooked-meals): How to make a useful record of home cooking without pretending a shared pot has one exact answer.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-track-home-cooked-meals.md)
- [How do I track calories at restaurants?](https://macrofriend.co/guides/how-to-track-calories-at-restaurants): How to record restaurant food honestly when portions and recipes are uncertain.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-track-calories-at-restaurants.md)
- [How do I start counting calories and stick with it?](https://macrofriend.co/guides/how-to-start-counting-calories-and-stick-with-it): A gentle way to begin calorie tracking that keeps the routine useful after the first enthusiastic week.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-start-counting-calories-and-stick-with-it.md)
- [What should I do after I overeat?](https://macrofriend.co/guides/what-to-do-after-you-overeat): A calm response to overeating that avoids punishment and helps you return to a regular meal pattern.
  - [Markdown version](https://macrofriend.co/guides/markdown/what-to-do-after-you-overeat.md)
- [How do I track calories while travelling?](https://macrofriend.co/guides/how-to-track-calories-while-travelling): A realistic way to keep a food record on trips without letting it take over the trip.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-track-calories-while-travelling.md)
- [How do I track calories when I am too busy?](https://macrofriend.co/guides/how-to-track-calories-when-you-are-too-busy): A low-effort tracking method for busy days that keeps a useful record without adding another task list.
  - [Markdown version](https://macrofriend.co/guides/markdown/how-to-track-calories-when-you-are-too-busy.md)

## Commercial facts

- Personal: $9.99 monthly or $79 yearly after a 7-day trial.
- Family: $16.99 monthly or $139 yearly for 4 seats.
- Coach: $29 monthly for 10 clients.

Last reviewed: 2026-09-03